Creating Groundbreaking Hiring Campaigns for EquipmentShare
A National Construction Technology Company
EquipmentShare is on a mission to enable the construction industry with tools that unlock substantial increases to productivity.
Their equipment and digital solutions empower contractors and construction professionals by improving efficiency, saving money and time, as well as enhancing visibility over all the verticals of construction: their assets, people and materials.
And when a company this innovative needs to hire the right people to fuel their operations in new locations, the hiring campaign needs to be groundbreaking.
Working closely with the EquipmentShare team we embodied their “people first” employer mindset to attract individuals who wanted to be a part of a company that promises a fulfilling career with no limits on your success.
We created two campaign concepts for their team to choose from that each included:
Billboards
Radio Scripts
Direct Mail Piece
Digital Tactics
Guerilla Tactics
These campaign concepts reinforced the idea that working at EquipmentShare is a calling by attracting curious problem-solvers who want to change how construction gets work done.
We believe that hiring the right people can make or break the inner workings of your team dynamic. As a culture-forward company, we are passionate about helping other companies get the right people in the door to move their business forward.
