Finding Top Talent Through A Strategic Recruitment Campaign

Veterans United is known for its strong employer brand. The workplace they’ve built in the Columbia, MO area helps them attract and retain top talent. So when the VU team set out to recruit for various open positions at their St. Louis office location, they were surprised to find the level of job interest was not the same. 

In our current business environment where recruitment is nearly as important as sales, Veterans United needed a solid solution to get the right people in the door. 

Identifying The Challenge

One of the biggest challenges the VU team faces at their St. Louis location is the physical office location. The office is located in Earth City and commute times are something St. Louis residents take into account.

While many offices have embraced the new work from home model, the VU office culture prioritizes in person connection – so do we. So how could the VU team share how rewarding a career with them would be while also convincing young adults that the extra drive time is worth it? That’s where we come in.

Developing The Strategy

With these challenges in mind, we knew we needed to lean into the culture of VU by utilizing our brand development process to create a strong recruitment strategy. 

Veterans United is so much more than a leading nationwide mortgage lender. It’s an organization that lives to serve its community, its team, and its country. It’s an organization that cares. It’s an organization with heart – and in turn, it provides careers with heart too.

Through in depth market research, our team came up with a list of tactics that we felt would best solve this specific recruitment challenge. 

Implementing The Solution

Sure, VU offers people jobs, but it doesn’t offer the standard 9 to 5 experience, where you can clock in and out unaffected. Instead, VU infuses careers with meaning and lives with love.

Take a look at how we brought this sentiment to life.