Scout & Nimble
Updating an Interior Brand Identity
Even successful brands with capable marketing teams need outside support sometimes. Case in point: Scout & Nimble, a wildly popular interiors company with high-profile Instagram followers and impressive sales. From the outside, its content was beautiful and its business was booming. But behind the scenes, things weren’t quite as polished.
Comprehensive Brand Book
Scout & Nimble Style Guide
Bodine White Style Guide
Bodine White Website
Content Strategy
Vision Summit
At the Scout & Nimble headquarters, the team had become increasingly disjointed. The company had scaled rapidly, which led to changes and confusion. The marketers didn’t understand who they were talking to, the new hires had a difficult time comprehending the complex business, and the team as a whole wasn’t sure who S&N was or where it was going. A fresh coat of paint wasn’t going to solve these problems — real change required foundational work.
Conflicting Designs
When we dove into Scout & Nimble’s brand strategy, we discovered that its problems had the same root cause: A confusing business model.
Scout & Nimble was trying to be too many different things to too many different people. An interior design studio. An e-commerce site. A support system for interior designers. No wonder the marketing team didn’t know their audience — the company didn’t know its audience either.
To make Scout & Nimble make sense to its team and its consumers, we proposed a drastic change: Create a new company.
Bodine White
It took convincing, but in the end we broke Scout & Nimble’s interior design services away from its e-commerce and industry support. The reasoning? Scout & Nimble could not be for both the design obsessed and the design averse, and it could not reasonably give other designers a platform while promoting its own work.
With a sister brand, Scout & Nimble’s business model became easy to explain and understand, the audience became clear, and the future vision started to take shape.
Design service inquiries increased by three times and spanned nationwide once Bodine White was launched.
Vision Summit
Bodine White represented more than a shift in structure — it represented a shift in Scout & Nimble’s mindset and internal culture. And that transition would have fallen flat if the announcement missed the mark.
To launch the new brand with momentum, we hosted a Scout & Nimble Vision Summit for the company’s 30 employees. The branded event featured everything from its own logo to its own playlist, which set the tone for the excitement that was to come and made the team feel heard and appreciated.
The vision summit wasn’t just an introduction to Bodine White — it was a deep dive into where Scout & Nimble started, where it’s going, and how everyone on the team could help it get there. And with interactive workshops and dedicated internal messaging, we naturally gained the employee buy-in necessary to make Bodine White’s external launch a success too.
Ready to figure out who you are and why you’re in business? Contact our team today.
“With over 55% of Americans looking to change jobs and 37% of them actually changing jobs over the last 12 months, we at Scout & Nimble felt that it was very important for our company to define its culture and make our employees part of that process.
After doing extensive research and looking at all of the various ways to plan for this, we came to one conclusion. We were not the experts on this subject. That is when we reached out to Kristen Brown and her team at Hoot Design Co.
They assisted us with clearly defining our brand and values in a way that we as owners thought to be most important for our company and helped execute it in a collaborative way that was fun, inclusive, and memorable for everyone on our team.
As a growing company, you may feel as though things are moving too fast to be able to take the time to put something like this in place. However, I can tell you firsthand that it made an immediate impact on our company and has assisted us in bringing our team closer together, and has helped keep our employee retention rate one of the highest in our area during what has been a very challenging year for so many. If you are a business owner, I highly recommend reaching out to Hoot Design Co and allowing them to help transform your company brand and culture today!”
— Sam Bodine, Owner S&N
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