Fresh Ideas
Creating a Record Breaking Awareness Campaign for an Innovative Food Brand
Fresh Ideas is a dynamic food service management company serving academic institutions, corporations, and senior living communities in the Midwest, South, and Southeast.
Through marrying their passion for food with technology, they are able to redefine the dining experience while keeping our planet’s resources in mind.
The problem is, the innovation that Fresh Ideas brings to the table wasn’t translating to their college aged audience.
They found that students on campuses across the midwest weren’t educated on menu items, nutritional information, special events, and offerings that their campus had available for them. So, they implemented an app, FreshX, that would help distribute this information in an accessible way.
The Fresh Ideas team brought us onboard to launch an awareness campaign that would encourage college students to use FreshX and the Fresh Ideas website.
Finding the missing ingredient for success
College students are inundated with content on a daily basis. We know that it’s hard to get this digital native audience to stop their scroll, and you have mere seconds to grab their attention.
To accomplish the task at hand, our team infused fun personality into the Fresh Ideas brand to help draw their audience into this campaign.
We created brand cohesion to make sure the campaign assets felt the same across the campuses Fresh Ideas serves.
The intentional design behind the campaign matched the high level of technology Fresh Ideas provides.
The messaging spoke to their audience in a way that resonated with them
And in the end, the campaign results were well received with high client satisfaction.
Fresh Ideas dining websites saw a 40% increase in page views during the fall semester of 2022 when compared with the fall semester of 2021.
Client Testimonial
"The dramatic increase in traffic has yielded more visibility for each unit's dining menus which has helped alleviate student questions regarding menu content, etc. Needless to say, we're incredibly pleased with the results thus far." — Michael Urban, Director of Marketing
