An Exciting Change

Spillman Homes had grown exponentially year over year, and its book of business was becoming difficult to manage. To create a sustainable growth plan, the team partnered with a national home builder, a great opportunity for the mid-Missouri company. But the partnership only covered new builds, and remodels were a big part of the Spillman Homes brand.

To ensure that Spillman could still serve its renovation clientele, it transitioned ‘Spillman Homes’ into ‘Studio Spillman,’ a high-end remodel business. This evolution required a fresh visual brand, a new website, and clear messaging, which all worked together to make the transition easy for Spillman’s loyal following to understand.